Color Television Market Penetration Dynamics

[+] Author and Article Information
C. A. LaPadula

Bell Laboratories, Whippany, N. J.

J. Dyn. Sys., Meas., Control 95(4), 368-373 (Dec 01, 1973) (6 pages) doi:10.1115/1.3426737 History: Received July 03, 1973; Online July 13, 2010


A mathematical model describing the dynamic relationship between value, cost, and market penetration is formulated and tested against 1954 to 1971 color television, historical data. The model contains three parameters whose values are estimated from color television ownership data available as a function of time and consumer income. Although the basic model constitutes a deterministic theory, stochastic effects are considered heuristically and forecasts to 1980 are presented together with uncertainty bounds.

Copyright © 1973 by ASME
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